The Row’s Margaux bag is more than just a purse—it's a future heirloom and a status symbol. But Kendall Jenner is adding a new twist to its resume: anti-paparazzi gadget.
Following Simone Biles and Suni Lee's medal wins in the individual all-around finals, Jenner enjoyed a night out in Paris. Swapping her patriotic Ralph Lauren attire for a chic evening look, she donned a sleek white bodycon strapless minidress and paired it with black kitten heel slingback sandals from The Row.
The true highlight was her standout accessory: the emerald green Margaux clutch. It not only added a vibrant splash of color to her black-and-white ensemble but also served as a clever shield, helping Jenner stay incognito from the paparazzi.
Although the gesture was undoubtedly sincere, it inadvertently became a prime example of guerrilla marketing. Jenner, known for her knack for authentic advertising, previously featured in a Bottega Veneta campaign that showcased her at various Los Angeles gas stations, parking garages, and sidewalks with the brand's logo prominently displayed. This latest incident may feel more spontaneous, but Kendall Jenner has unintentionally crafted a flawless advertisement for The Row.
Comments